A cognitive and behavioural brain — built for product companies.
The why behind every churn, conversion, and stall.
Understand and change user behaviour. We diagnose what drives it and give you evidence-based recommendations across product, marketing, and growth — in minutes, not weeks.
You have data. You don’t have answers.
Analytics tells you what happened. Surveys tell you what people say. Neither explains the decision logic underneath — why users churn, what makes them convert, or what they’ll do next.
“Every product bet is still a guess.”
What each source actually tells you
Analytics
What happened. At scale. Doesn’t explain why.
Surveys
What users say. Stated, not revealed.
User research
Why — sometimes. Slow, small samples, weeks per study.
Dipio
Why, at scale. In minutes.
What the why looks like in Insights Studio.
Research
Peer-reviewed science. Proprietary technology.
Our first paper is in press at Behavioural Public Policy (Cambridge University Press), part of a special issue on personalisation in public policy — independent proof that our approach works. Dipio itself runs on our own proprietary behavioural model: technology that traces how people think and decide with remarkable accuracy.
Paper I
In pressBehavioural Public Policy (Cambridge University Press)
Can AI represent the way real people think and decide?
We ran a study comparing Dipio’s synthetic twins against real human responses — across three products and four leading AI models. The twins matched real humans closely enough to act as a reliable stand-in for them. In plain terms: when you ask the twins a question, you get answers that closely mirror what your actual users would say.
Ustiyanovych, J., & Krpan, D. (in press). The Potential of Synthetic Twins for Personalized Behavioural Interventions at Scale. Behavioural Public Policy (Cambridge University Press).
On the frontier
OngoingFrom matching outputs to matching minds.
Our research goes a layer deeper. Today’s synthetic agents can match what people say. The next generation needs to match how people think — the psychological building blocks of human decision-making: traits, values, heuristics, biases.
We’re developing a new method to make synthetic twins reason from the same psychological foundations as the real humans they represent — not just mimic their outputs.
Who built this
We’re scientists and builders with backgrounds in behavioural science and machine psychology, trained at two of the world’s leading institutions for behavioural science — the London School of Economics and the University of Cambridge. Our ongoing research on human–AI alignment at the LSE Department of Psychological and Behavioural Science is the foundation Dipio is built on.
The platform
Three products. One compounding intelligence.
Dipio is a platform, not a tool. Each product stands on its own — and gets sharper the moment it’s composed with the others. Start with what you need. Grow into the whole thing.
AI-Led Interviews
$1M
saved across Dipio’s customers
Dipio conducts live interviews with your users — no researcher in the room. Each conversation adapts in real time, probing the real decision logic: what users weighed, what made them hesitate, what pushed them over the line. What used to take weeks now takes hours.
Insights Studio
20%
average ARR lift across customers
Your interview data becomes an interactive workspace — not a pile of transcripts. Drill into any segment, compare cohorts, and trace every finding back to the exact quote it came from. Dipio surfaces the psychology, motivations, and friction points behind every decision — organised into the customer segments your team can act on.
Twins Studio
r = .81–.91
correlation with real humans
We turn your users into simulatable agents that think and respond the way your customers do — powered by the same behavioural model as Insights Studio. Test a price, pressure-test a message, walk a concept through their decision process — without recruiting a single (human) participant. Twins Studio is in early access with our first customers: the more interviews land, the sharper the twins.
Underneath every product
Our proprietary behavioural model.
Every product above runs on the same model — trained on how real people actually think and decide, drawn from the decision research we run ourselves.
Sharp out of the box — because it was trained on the right thing from the start.
How it works
From your data to insight to action.
You configure your agent, recruit your users, and Dipio handles the rest.
Connect and go live
Plug in your existing customer data — events, transcripts, CRM, support, whatever you’ve got. Configure your interview agent in under 2 min and recruit users through your usual channels. Dipio fuses both sources and adapts in real time to uncover the decision logic behind what your users do.
Explore the findings
Open Insights Studio. Understand what drives users to convert, what nearly stopped them, and what would make them leave. Compare how different segments decide, map the motivations behind every behaviour, and trace every finding back to the exact quote it came from.
Interact with your users’ replicas
Your users become simulatable agents you can talk to. Test a price, validate a feature, pressure-test a concept — like talking to your customers, whenever you need to. Currently in early access with our first customers.
Impact
The numbers speak for themselves.
Across a complete research workflow — from in-depth interviews to synthesised insights — Dipio collapses weeks of researcher time into hours and eliminates the bulk of associated costs.
98%
Reduction in researcher time per study
$73K
Cost saved on a 100-interview study
20%
Average ARR lift across Dipio’s customers
Interviews
40Traditional
109h 48m
researcher time
With Dipio
1h 35m
total time
Cost saved
$32,475
per study
Time reduction
99%In practice
Know your users. Then test everything.
What product, marketing, and growth teams are doing with Dipio today.
Marketing
Sharpen performance marketing
Use interview-driven insights to refine messaging, targeting, and positioning. Dipio customers report 15–20% average ARPU uplift.
Product
Improve your product
Understand where users get stuck in onboarding, what makes them hesitate, and what would make them stay — straight from their own words.
Product · Growth
Run experiments before you ship
Test pricing, positioning, or product changes through your users’ decision process — before committing a dollar to execution.
Any team
Ask your users anything, anytime
Query your synthetic audience on demand. No recruitment, no waiting, no moderator bias.
Platform
Compound over time
Every study sharpens the model. The intelligence layer grows with your business, not against it.
Get started
Ready to see how your users actually think?
We’re inviting a small number of product and growth teams to experience Dipio firsthand — before we launch. If that’s you, we’d love to talk.